Luxury Jewelry Website
Luxury Jewelry Website
Luxury Jewelry Website
Luxury Jewelry Website
(2022)
(2022)
(2022)
(2022)
Ecommerce website for a luxury jewelry company
Ecommerce website for a luxury jewelry company
Ecommerce website for a luxury jewelry company
Ecommerce website for a luxury jewelry company
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This project aimed to revamp the user experience and elevate this luxury brand's online presence. It entailed a significant redesign of the UI and a comprehensive cleanup of their design system, addressing long-standing inconsistencies and enhancing brand cohesion.
This project aimed to revamp the user experience and elevate this luxury brand's online presence. It entailed a significant redesign of the UI and a comprehensive cleanup of their design system, addressing long-standing inconsistencies and enhancing brand cohesion.
This project aimed to revamp the user experience and elevate this luxury brand's online presence. It entailed a significant redesign of the UI and a comprehensive cleanup of their design system, addressing long-standing inconsistencies and enhancing brand cohesion.
Project
Luxury Jewelry Website
Year
(2022)
Role
Creative Direction & UX Strategy
Creative Direction & UX Strategy
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Challenge
Challenge
Challenge
A luxury jewelry ecommerce brand’s online presence had become outdated and overly reliant on customized design elements. The existing design lacked cohesiveness, leading to a poor user experience and a convoluted user flow. With items priced well into the six-figures, a dated, poor experience didn’t build trust or inspire users to engage with the brand. The goal was to elevate the online shopping experience to emulate the luxurious in-store experience. We also set out to create a new design system that would enhance the user experience, ultimately to drastically improve key metrics and propel the brand into a whole new stratosphere online.
A luxury jewelry ecommerce brand’s online presence had become outdated and overly reliant on customized design elements. The existing design lacked cohesiveness, leading to a poor user experience and a convoluted user flow. With items priced well into the six-figures, a dated, poor experience didn’t build trust or inspire users to engage with the brand. The goal was to elevate the online shopping experience to emulate the luxurious in-store experience. We also set out to create a new design system that would enhance the user experience, ultimately to drastically improve key metrics and propel the brand into a whole new stratosphere online.
A luxury jewelry ecommerce brand’s online presence had become outdated and overly reliant on customized design elements. The existing design lacked cohesiveness, leading to a poor user experience and a convoluted user flow. With items priced well into the six-figures, a dated, poor experience didn’t build trust or inspire users to engage with the brand. The goal was to elevate the online shopping experience to emulate the luxurious in-store experience. We also set out to create a new design system that would enhance the user experience, ultimately to drastically improve key metrics and propel the brand into a whole new stratosphere online.
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Process
Process
Process
We undertook a comprehensive design process that began with a thorough analysis of the existing website and an in-depth understanding of user pain points and its shortcomings. With these insights in mind, we formed core design principles that would guide the entire redesign initiative. There were capabilities they had in person, which they weren’t able to emulate online such as building a custom ring. This was an opportunity to leverage great design with technology to create beautiful visualizers to serve an experience not found even in-store.
Moving into the design phase, we made wireframe prototypes to visualize the core functionality and user experience, especially important for key sections such as the new Ring Builder. We built a design system that inherited much of the brand’s essence, but elevated it to new heights. Using the insights we gathered, we developed a comprehensive set of repeatable components that could be used across the entire website.
We undertook a comprehensive design process that began with a thorough analysis of the existing website and an in-depth understanding of user pain points and its shortcomings. With these insights in mind, we formed core design principles that would guide the entire redesign initiative. There were capabilities they had in person, which they weren’t able to emulate online such as building a custom ring. This was an opportunity to leverage great design with technology to create beautiful visualizers to serve an experience not found even in-store.
Moving into the design phase, we made wireframe prototypes to visualize the core functionality and user experience, especially important for key sections such as the new Ring Builder. We built a design system that inherited much of the brand’s essence, but elevated it to new heights. Using the insights we gathered, we developed a comprehensive set of repeatable components that could be used across the entire website.
We undertook a comprehensive design process that began with a thorough analysis of the existing website and an in-depth understanding of user pain points and its shortcomings. With these insights in mind, we formed core design principles that would guide the entire redesign initiative. There were capabilities they had in person, which they weren’t able to emulate online such as building a custom ring. This was an opportunity to leverage great design with technology to create beautiful visualizers to serve an experience not found even in-store.
Moving into the design phase, we made wireframe prototypes to visualize the core functionality and user experience, especially important for key sections such as the new Ring Builder. We built a design system that inherited much of the brand’s essence, but elevated it to new heights. Using the insights we gathered, we developed a comprehensive set of repeatable components that could be used across the entire website.
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Solution
Solution
Solution
The new website launched with beautiful imagery and typography, formed from the meticulously crafted design system. The product detail page presented the gorgeous products in a superior way, matching the elegance of the exquisite items. Category pages were enriched with great content and user flows, leading shoppers to multiple ways to shop. Virtually every aspect of the website was enhanced and raised to a new level.
The new website launched with beautiful imagery and typography, formed from the meticulously crafted design system. The product detail page presented the gorgeous products in a superior way, matching the elegance of the exquisite items. Category pages were enriched with great content and user flows, leading shoppers to multiple ways to shop. Virtually every aspect of the website was enhanced and raised to a new level.
The new website launched with beautiful imagery and typography, formed from the meticulously crafted design system. The product detail page presented the gorgeous products in a superior way, matching the elegance of the exquisite items. Category pages were enriched with great content and user flows, leading shoppers to multiple ways to shop. Virtually every aspect of the website was enhanced and raised to a new level.
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Results
Results
Results
For the first time in its history, the brand began receiving six-figure transactions for big-ticket luxury goods, something that it was only able to accomplish in its retail store previously. This was credit to the elevated and optimized experience. With intuitive user flows, beautiful visualizers such as the Ring Builder and 360 degree products, shoppers began engaging with the brand like never before. The repeatable components meant that our client was able to edit and create beautiful landing pages without the need for new customizations. Key metrics such as conversion rate, average order value, transactions, and revenue eclipsed their past numbers and the online business leveled up to incredibly new territory.
For the first time in its history, the brand began receiving six-figure transactions for big-ticket luxury goods, something that it was only able to accomplish in its retail store previously. This was credit to the elevated and optimized experience. With intuitive user flows, beautiful visualizers such as the Ring Builder and 360 degree products, shoppers began engaging with the brand like never before. The repeatable components meant that our client was able to edit and create beautiful landing pages without the need for new customizations. Key metrics such as conversion rate, average order value, transactions, and revenue eclipsed their past numbers and the online business leveled up to incredibly new territory.
For the first time in its history, the brand began receiving six-figure transactions for big-ticket luxury goods, something that it was only able to accomplish in its retail store previously. This was credit to the elevated and optimized experience. With intuitive user flows, beautiful visualizers such as the Ring Builder and 360 degree products, shoppers began engaging with the brand like never before. The repeatable components meant that our client was able to edit and create beautiful landing pages without the need for new customizations. Key metrics such as conversion rate, average order value, transactions, and revenue eclipsed their past numbers and the online business leveled up to incredibly new territory.
