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Understanding and prioritizing the user.
My process begins with collecting data such as what problems are we trying to solve, what motivates the user, what are their challenges, and other key insights that would drive accurate and successful designs. These answers are collected and analyzed from many avenues such as analytics, heatmaps and recordings, competitive research, and talking directly with the users through interviews and feedback sessions.
Inspiring designs for lasting connections.
Once the data is reviewed, I draw conclusions to guide design decisions, merging great UX with detail-oriented visual design. That crucial step to deliver beautifully designed interfaces not only provides users with their needs but also inspires them on an emotional level to foster lasting connections that matter.
I've led noteworthy projects, where I've set the foundation by establishing core design principles and comprehensive design systems. From creating proof-of-concept prototypes to crafting polished user interfaces, my work has been instrumental in the successful launch of several innovative products. This experience also includes conducting user interviews and feedback sessions, analyzing data, leading workshops such as buyer persona and information architecture exercises, creating user flows, wireframing, and more.
As a design leader, I've had the pleasure of recruiting and mentoring numerous designers, providing them with the principles, support, and guidance to create exceptional work. Many of them have now flourished into senior and lead designers, making a lasting impact in the design community at various top-level agencies and companies.
I've created design systems across multiple products and have guided the design and development teams to embrace and incorporate them into our most successful products, leading to greater efficiency, increased collaboration, and improved consistency. These include design systems for robust software platforms and complex frameworks.
My visual design experience stems from my roots in graphic design, putting a dedicated emphasis on craft and attention to detail. I believe combining exceptional UX with striking imagery, typography, and brand deliver the total experience that separates great companies from the rest of the pack. Over the years, I've had many opportunities to flex my visual design interests across the web for branded ecommerce design, SaaS branding and web work, web apps and mobile designs.
From presenting the ideas of the product team in the boardroom to giving a keynote presentation in front of an audience of 500, I'm no stranger to public speaking. Effective communication builds trust, brings clarity, and elevates the hard work of the team, especially when in the service of bridging gaps between colleagues or customers.
