Automotive Ecommerce
Automotive Ecommerce
Automotive Ecommerce
Automotive Ecommerce
(2018)
(2018)
(2018)
(2018)
Website Design and Ecommerce UX Strategy
Website Design and Ecommerce UX Strategy
Website Design and Ecommerce UX Strategy
Website Design and Ecommerce UX Strategy
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(001)
The automotive industry is very lifestyle-driven, and elevating their branding and visual design was a key priority. We also found several opportunities to improve their user experience, such as creative merchandising in the form of curated expert bundles. Their YouTube success lent itself to more conversion opportunities on the website in the form of shoppable videos. These along with CLV enhancing features such as an interactive garage compelled the client to turn to our UX design team for their new website.
The automotive industry is very lifestyle-driven, and elevating their branding and visual design was a key priority. We also found several opportunities to improve their user experience, such as creative merchandising in the form of curated expert bundles. Their YouTube success lent itself to more conversion opportunities on the website in the form of shoppable videos. These along with CLV enhancing features such as an interactive garage compelled the client to turn to our UX design team for their new website.
The automotive industry is very lifestyle-driven, and elevating their branding and visual design was a key priority. We also found several opportunities to improve their user experience, such as creative merchandising in the form of curated expert bundles. Their YouTube success lent itself to more conversion opportunities on the website in the form of shoppable videos. These along with CLV enhancing features such as an interactive garage compelled the client to turn to our UX design team for their new website.
Project
Automotive Ecommerce
Year
(2018)
Role
UX Design and Creative Direction
UX Design and Creative Direction
(002)
(002)
(002)
(002)
Challenge
Challenge
Challenge
A long-established automotive online store was growing their audience and ecommerce revenue, but they felt held back by their existing technology and user experience. Their site’s technical performance was stopping users dead in their tracks, especially on mobile. This popular automotive parts seller understood that their dated website was holding back their growth potential and were in need of a capable team to lead them into their next phase of operations.
A long-established automotive online store was growing their audience and ecommerce revenue, but they felt held back by their existing technology and user experience. Their site’s technical performance was stopping users dead in their tracks, especially on mobile. This popular automotive parts seller understood that their dated website was holding back their growth potential and were in need of a capable team to lead them into their next phase of operations.
A long-established automotive online store was growing their audience and ecommerce revenue, but they felt held back by their existing technology and user experience. Their site’s technical performance was stopping users dead in their tracks, especially on mobile. This popular automotive parts seller understood that their dated website was holding back their growth potential and were in need of a capable team to lead them into their next phase of operations.
(003)
Process
Process
Process
We dove right into their data and identified key areas where they’re losing their users, such as page speed and poor performing pages with high bounce rates. Through discovery sessions, we got a clear understanding of their needs, and leveraged the customer service and user feedback data to inform our solutions.
The automotive industry is very lifestyle-driven, and their community was no exception. We learned that their users had a greater appetite for curated content such as expert recommendations and community builds. This also presented the opportunity to elevate their branding and visual design. Through information architecture and buyer persona exercises, we redesigned their navigation and several user flows. We found several more opportunities to improve their user experience, such as creative merchandising in the form of curated expert bundles. Their YouTube success lent itself to more conversion opportunities on the website in the form of shoppable videos. These along with Customer Lifetime Value (CLV) enhancing features such as an interactive garage compelled the client to turn to our UX team for their new website.
We dove right into their data and identified key areas where they’re losing their users, such as page speed and poor performing pages with high bounce rates. Through discovery sessions, we got a clear understanding of their needs, and leveraged the customer service and user feedback data to inform our solutions.
The automotive industry is very lifestyle-driven, and their community was no exception. We learned that their users had a greater appetite for curated content such as expert recommendations and community builds. This also presented the opportunity to elevate their branding and visual design. Through information architecture and buyer persona exercises, we redesigned their navigation and several user flows. We found several more opportunities to improve their user experience, such as creative merchandising in the form of curated expert bundles. Their YouTube success lent itself to more conversion opportunities on the website in the form of shoppable videos. These along with Customer Lifetime Value (CLV) enhancing features such as an interactive garage compelled the client to turn to our UX team for their new website.
We dove right into their data and identified key areas where they’re losing their users, such as page speed and poor performing pages with high bounce rates. Through discovery sessions, we got a clear understanding of their needs, and leveraged the customer service and user feedback data to inform our solutions.
The automotive industry is very lifestyle-driven, and their community was no exception. We learned that their users had a greater appetite for curated content such as expert recommendations and community builds. This also presented the opportunity to elevate their branding and visual design. Through information architecture and buyer persona exercises, we redesigned their navigation and several user flows. We found several more opportunities to improve their user experience, such as creative merchandising in the form of curated expert bundles. Their YouTube success lent itself to more conversion opportunities on the website in the form of shoppable videos. These along with Customer Lifetime Value (CLV) enhancing features such as an interactive garage compelled the client to turn to our UX team for their new website.
(004)
Solution
Solution
Solution
We launched a beautiful new website, optimized technically and significantly faster than their previous site, despite being rich with high quality imagery and functionality. The improved navigation and vehicle search provided users, especially on mobile, a quick way to navigate to their vehicles. The garage functionality and build list made it easy for users to save their vehicles and desired parts, creating a dynamic customer experience, while boosting CLV.
We launched a beautiful new website, optimized technically and significantly faster than their previous site, despite being rich with high quality imagery and functionality. The improved navigation and vehicle search provided users, especially on mobile, a quick way to navigate to their vehicles. The garage functionality and build list made it easy for users to save their vehicles and desired parts, creating a dynamic customer experience, while boosting CLV.
We launched a beautiful new website, optimized technically and significantly faster than their previous site, despite being rich with high quality imagery and functionality. The improved navigation and vehicle search provided users, especially on mobile, a quick way to navigate to their vehicles. The garage functionality and build list made it easy for users to save their vehicles and desired parts, creating a dynamic customer experience, while boosting CLV.
(005)
Results
Results
Results
Since its release, the online store is up in several key metrics including conversion rate, average order value, and revenue. Customer engagement is up significantly and they’re interacting with many of the new features such as the garage and curated lists, further bolstering the great community that’s been fostered. The client is leveraging the frameworks we built for them to expand their marketing prowess, creating a new home for their blog and podcast content.
Since its release, the online store is up in several key metrics including conversion rate, average order value, and revenue. Customer engagement is up significantly and they’re interacting with many of the new features such as the garage and curated lists, further bolstering the great community that’s been fostered. The client is leveraging the frameworks we built for them to expand their marketing prowess, creating a new home for their blog and podcast content.
Since its release, the online store is up in several key metrics including conversion rate, average order value, and revenue. Customer engagement is up significantly and they’re interacting with many of the new features such as the garage and curated lists, further bolstering the great community that’s been fostered. The client is leveraging the frameworks we built for them to expand their marketing prowess, creating a new home for their blog and podcast content.
